Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis
April 26, 2024 by Dave Haynes
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software …
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Tokyo DOOH Network Has 11,500 Screens In Taxis
February 23, 2024 by Dave Haynes
Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other …
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Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm
June 7, 2023 by Dave Haynes
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make …
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Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC
January 27, 2021 by Dave Haynes
The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla …
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Signs On London Black Cabs Enlisted To Warn Motorists Of Clogged Roads
December 9, 2015 by Dave Haynes
Transport for London (TfL), the public body that governs and runs the surface and mass transport networks in the UK capital, has started testing …
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Now Ride-Hailing Cars Have Ad Screens
September 14, 2015 by Dave Haynes
Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I …
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