Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences
May 24, 2023 by Dave Haynes
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network …
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Intersection Launches New AI-based Localization, Personal Tools For Its Media Network
May 18, 2023 by Dave Haynes
The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on …
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Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators
May 16, 2023 by Dave Haynes
DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated …
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German OOH Media Operator Ströer Reports DOOH Sales Up 17%
May 11, 2023 by Dave Haynes
Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of …
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Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021
May 11, 2023 by Dave Haynes
Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, …
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Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media
May 10, 2023 by Dave Haynes
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …
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ND Start-up Ties Car Dealer Systems Into DOOH Billboards For Automated Marketing
May 8, 2023 by Dave Haynes
Data integration tools that automate content from management platforms to screens is by no means a new concept, but a start-up in the middle …
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Clever UK DOOH Campaign Mimics Bag Of Popcorn Spinning In Microwave
May 5, 2023 by Dave Haynes
Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign …
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Sean McCaffrey On How GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers
May 3, 2023 by Dave Haynes
In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. …
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COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11
May 2, 2023 by Dave Haynes
This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in …
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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By
May 2, 2023 by Dave Haynes
This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through …
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Out Of Home New York New Name For What Was New York Digital Signage Week
May 1, 2023 by Dave Haynes
New York Digital Signage Week will be known, going forward, as Out Of Home New York – a thematic handle that I think better …
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