Is simple and static better?
October 30, 2007 by Dave Haynes
The former chairman of ad giant Zenith Optimedia, Simon Marquis, wrote a piece Monday in the UK’s Guardian newspaper about the evolution of outdoor …
Read moreLoto-Quebec's digital signage drives lottery ticket sales
October 27, 2007 by Dave Haynes
POPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able …
Read moreDigicurvers adapt code of ethics
October 27, 2007 by Dave Haynes
Well, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately …
Read moreSeeSaw research: This stuff works
October 24, 2007 by Dave Haynes
Networked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage. …
Read moreGSBC seems to have left our industry behind
October 19, 2007 by Dave Haynes
Mere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking …
Read moreStock footage for digital signage
October 17, 2007 by Dave Haynes
There are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort …
Read moreWelcome to Y2K guys!
October 17, 2007 by Dave Haynes
Everyone, please give a warm welcome to the PR people at Media Tile, who this morning announced the signage-in-a-box company has entered the 21st …
Read moreRetailers getting more sophisticated about their stores being media
October 15, 2007 by Dave Haynes
I just stumbled across a piece from Ad Age that has been out for a couple of weeks now and goes into great detail …
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What the cluck? A roll-out, sort of, down under
October 12, 2007 by Dave Haynes
Everybody knocking around in this weird little space, particularly doing sales, knows there are a couple of key things happening and not happening. There …
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Ammo for naysayers
October 11, 2007 by Dave Haynes
The next time a friend goes cross-eyed on you and moans about how you are in a business that just helps pollute the visual …
Read moreWireless Ronin's buy of Windsor firm starts to pay off
October 10, 2007 by Dave Haynes
I was intrigued when I read this summer that McGill Digital Solutions was acquired by Wireless Ronin of Minneapolis, particularly since founder Rob Whent …
Read moreSurprise! People don't trust ads
October 9, 2007 by Dave Haynes
Consumer research giant Nielsen has done a global study of attitudes toward traditional and digital advertising. As you might expect, the results from 47 …
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