PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain
November 14, 2024 by Dave Haynes
Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads …
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Wraparound LED Creates Animated 10-Foot Wine Bottle For Retail Marketing
November 11, 2024 by Dave Haynes
This is a hard to miss in-store display that was developed, very obviously, to market a wine brand – developed by UK-based specialty Display …
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Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters
October 22, 2024 by Dave Haynes
A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a …
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Spreading Festive Cheer And Driving Sales With In-Store Digital Signage Technologies: Spectrio
October 9, 2024 by Dave Haynes
SPONSORED CONTENT By Ron Levac, Spectrio The holiday season is a critical time for retailers – with the period between October and the end …
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Mexican Sam’s Clubs Using Floor Projections To Promote Brands
October 1, 2024 by Dave Haynes
Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the …
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GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer
October 1, 2024 by Dave Haynes
The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments …
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Ambitious New Pop-Up Store On London’s Oxford Street Borrows On Nearby Outernet London’s Visual Scale
September 30, 2024 by Dave Haynes
Something that might be described as a pop-up retail version of the immersive, LED-driven Outernet London attraction is opening soon just a couple of …
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Physical Stores Next Big Canvas For Media: Acosta Group Research
September 27, 2024 by Dave Haynes
While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail …
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IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media
September 23, 2024 by Dave Haynes
As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some …
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Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo
August 30, 2024 by Dave Haynes
STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied …
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Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers
July 31, 2024 by Dave Haynes
The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and …
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Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions
July 12, 2024 by Dave Haynes
A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, …
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