POPAI adds blog with roster of contributors
May 23, 2008 by Dave Haynes
POPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The …
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NSR drops a stink-bomb on industry
May 20, 2008 by Dave Haynes
Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references …
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USPS puts its DS experience to paper
May 20, 2008 by Dave Haynes
Margot Myers turns up to speak or sit on a panel at a lot of industry conferences for a couple of key reasons: she …
Read moreMobile ad CPMs well above those for DS marketplace
May 16, 2008 by Dave Haynes
Mobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that …
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Accenture study looks at shift to ubiquitous media
May 15, 2008 by Dave Haynes
Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital …
Read moreRSR releases new report about retailer views on technology
May 1, 2008 by Dave Haynes
Miami-based Retail Systems Research release a new report today about what it calls The Customer-centric Store, which takes a deep look into what’s bugging …
Read moreNew industry paper estimates installed base to triple in five years
April 30, 2008 by Dave Haynes
Research house NSR released new numbers yesterday about the size and state of this industry, with estimates on where we are and where this …
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Brain wave measurement picks apart how people respond to ads
April 29, 2008 by Dave Haynes
The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement …
Read moreMajor screen networks to get Nielsen ratings
April 24, 2008 by Dave Haynes
A big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing …
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Arbitron study suggests fast food outlets are a solid media environments
April 11, 2008 by Dave Haynes
Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime …
Read moreAd spend flat-lined in U.S.
April 1, 2008 by Dave Haynes
The wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad …
Read moreZoom gets high ad recall despite state of viewers
March 29, 2008 by Dave Haynes
I always thought Zoom Media, New Ad and other companies focused on poster advertising in bars and restaurants had a great target audience, but …
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