Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO
June 7, 2024 by Dave Haynes
Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …
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E-Paper Digital Signage Displays Still Very Much About The Future, With Just 400 Units Shipped Globally In Q1 2024: OMDIA
June 6, 2024 by Dave Haynes
Those walking the exhibit halls of InfoComm next week in Las Vegas will see several display manufacturers showing their adaptations of e-paper displays – …
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In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028
May 20, 2024 by Dave Haynes
The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media …
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US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA
May 17, 2024 by Dave Haynes
The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first …
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Addressable Market For US Restaurant Industry Is Just Over 238,000 Locations: Research
May 16, 2024 by Dave Haynes
Tech vendors often talk about the addressable market size for the business verticals that they’re focused on, so it is likely handy for the …
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DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux
May 6, 2024 by Dave Haynes
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home …
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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions
May 1, 2024 by Dave Haynes
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …
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Industry Rankings Being Developed For Annual Invidis Yearbook, But We Need Surveys Completed … ASAP
April 11, 2024 by Dave Haynes
For the last few years, Sixteen:Nine has been collaborating with the German consulting firm invidis on editorial and research work directly associated with the …
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Research Firms Futuresource, BCC Merge
March 28, 2024 by Dave Haynes
Research companies aren’t what leap to mind when there’s word of mergers and acquisitions, but we have a second one in the last few …
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Global LED Video Display Market Up 20% Year To Year; Demand Rocketing For All-In-One LED Displays
March 11, 2024 by Dave Haynes
The big crowds cramming Hall Three at Integrated Systems Europe all that week last month were substantial clues that marketplace activity was high for …
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Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI
March 4, 2024 by Dave Haynes
Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within …
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Apple Pulling Plug On MicroLED Smartwatch R&D Work Has Larger Display Implications: YOLE Analysis
March 1, 2024 by Dave Haynes
The research and analysis firm Yole Group has posted an interesting and deep insights about the overall prospects for the microLED display industry in …
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