UK NFC Trial Shows 78% Positive Impact
May 25, 2012 by Dave Haynes
I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move …
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OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes
May 7, 2012 by Dave Haynes
Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with …
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Research: In-Store Digital Drives Big Sales Increases In Hardware Stores
May 1, 2012 by Dave Haynes
BrightSign CEO Jeff Hastings is in Lost Wages this week for the National Hardware Show and will be doing a conference session on boosting …
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Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests
April 25, 2012 by Dave Haynes
The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last …
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Global Digital OOH Spend Growing at 19.2% Clip
April 23, 2012 by Dave Haynes
PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market …
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Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer
April 19, 2012 by Dave Haynes
Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of …
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COMB Adds Data Tools For Canadian OOH Planners And Sellers
April 19, 2012 by Dave Haynes
The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers …
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Pharmacy Digital OOH Network Releases Nielsen Research
April 11, 2012 by Dave Haynes
Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad …
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Follow The Money Dep’t: Global Ad Spend Up 7.3%
April 9, 2012 by Dave Haynes
Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion …
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Nielsen: Smartphone Penetration In US Crosses 50% Barrier
March 29, 2012 by Dave Haynes
At some point in the last few weeks more U.S. mobile subscribers were on smartphones than on “dumb” feature phones, the research firm Nielsen …
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Rackspace Survey: Many Businesses Still Chained To Servers
March 29, 2012 by Dave Haynes
Cloud is a pretty seriously abused term these days – with companies using cloud almost interchangeably with Internet. Raffi Vartian from signagelive, which describes …
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Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe
March 26, 2012 by Dave Haynes
CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of …
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