The NEO factor
July 21, 2008 by Dave Haynes
Neo Media is a client, but I’m not at all involved with their activity on the other side of the Atlantic – where the …
Read moreUser generated content draws few ad dollars
July 18, 2008 by Dave Haynes
Every few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of …
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Crappy economy slowing bar traffic
July 18, 2008 by Dave Haynes
Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the …
Read moreUnSoldSpace enters increasingly crowded aggregator game
July 18, 2008 by Dave Haynes
An Atlanta-based startup has announced its entry into the increasing crowded competition for getting in the middle of advertising transactions in the out of …
Read moreDS network offers carbon footprint offsets
July 15, 2008 by Dave Haynes
So I’m thinking even the greenest of Green Partiers doesn’t walk by a digital screen and think it’s damn near as bad as a …
Read moreNew online ad-buying service, AdSemble, unveiled
July 9, 2008 by Dave Haynes
I bumped into a Google Alert-ed blog entry about a new Sunnyvale, California start-up that is taking a different spin on servicing the digital …
Read moreC-store model a big challenge with gas prices
July 7, 2008 by Dave Haynes
We all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton …
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Ashvertising entertains banned smokers
July 6, 2008 by Dave Haynes
This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and …
Read moreCaptivate bridges content offer to desktop
July 4, 2008 by Dave Haynes
The guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. …
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AAAA and OAAA agree on DOOH report requirements
July 4, 2008 by Dave Haynes
Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their …
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Young UK firm in at ground level … literally
July 2, 2008 by Dave Haynes
LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really …
Read moreOVAB adds another six members
July 2, 2008 by Dave Haynes
The Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s …
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