Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter
August 8, 2024 by Dave Haynes
LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a …
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DPAA Opens Registration For Annual Global Summit, Oct. 15 In NYC
July 31, 2024 by Dave Haynes
Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From …
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Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers
July 31, 2024 by Dave Haynes
The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and …
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Here’s a Different, Clever Approach To Adding Digital To Mass Transit Stop Shelters
July 30, 2024 by Dave Haynes
Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are …
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Swiss OOH Media Companies Facing Existential Threat From Local Government Bans
July 30, 2024 by Dave Haynes
Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but …
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JCDecaux Having Strong 2024, With Revenue Up 14% Overall But DOOH Up 28%
July 29, 2024 by Dave Haynes
The largest outdoor advertising company on the planet is seemingly having a happy 2024, with JCDecaux’s half-year results showing group revenue up 14%, with …
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Three Big LED Ovals Light Up In Dubai For DOOH Media Company
July 23, 2024 by Dave Haynes
A 10mm pitch LED billboard alongside a roadway is not normally something that merits much attention, but what is interesting with this one is …
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Ambitious Digital Signage Still Getting Deployed In Ukraine, Despite War
July 19, 2024 by Dave Haynes
I got a nice note overnight from a company in Ukraine, thanking me for earlier coverage of a petrol station in Kyiv that went …
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Big Public Art Video On London’s Highest-Profile DOOH Display Shows Fighter Jets In DISARM Formation
July 19, 2024 by Dave Haynes
The big Piccadilly Lights digital board in central London is running a video piece by UK artist Fiona Banner (apparently also known as the …
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New DOOH Academy Certification Course Aims To Get Indie Billboard Operators Up Steep pDOOH Learning Curve
July 18, 2024 by Dave Haynes
The educational effort spun up to help buyers, sellers and operators up the considerable learning curve of digital out of home advertising and programmatic …
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Melbourne, Australia Politicians Considering Nightly Curfew On LED Billboards To Curb Light Pollution
July 18, 2024 by Dave Haynes
A proposal in front of local politicians in Melbourne, Australia would see digital OOH billboards in that city subject to a curfew, in an …
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Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions
July 12, 2024 by Dave Haynes
A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, …
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