Israeli Start-up Demo’ing Full Color Highway Billboard Tech That Uses Almost No Power
October 10, 2024 by Dave Haynes
An Israeli company is doing a demo next week in New York of billboard technology that you might think is what would happen if …
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GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer
October 1, 2024 by Dave Haynes
The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments …
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The Booze Sounds Disgusting, But The Projection Mapping Campaign For It Is Great
September 25, 2024 by Dave Haynes
The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can …
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College Campus Food Delivery Robots Now Sport Ads On Cargo Boxes
September 24, 2024 by Dave Haynes
Some sort of advertising is slapped on everything from commuter trains, cube trucks and taxis, and all the way down to the cargo boxes …
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Shopfront Windows Projection-Mapped In Chicago To Push Dua Lipa Concert Tickets
September 20, 2024 by Dave Haynes
This is a nice, simple example of using projection-mapping on the windows of a presumably empty retail space in Chicago, driving ticket sales for …
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DOOH-Driven EV Charging Network Starts Rollout In Canada; Prospects Shaky Based On History Of These Efforts
September 20, 2024 by Dave Haynes
I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV …
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Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences
September 20, 2024 by Dave Haynes
The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention …
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Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead
September 19, 2024 by Dave Haynes
Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an …
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South Africa OOH Media Adds Screens To Delivery Scooters, Incorporated In Larger Ad Buys
September 17, 2024 by Dave Haynes
Putting digital out of home-focused screens on delivery vehicles is a fairly well-established tactic for media companies, but a South African effort does things …
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Transport For London Renews Giant Ad Concessions For Rail And Bus Systems
September 16, 2024 by Dave Haynes
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners …
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Billboard-Sized Video Walls Now Greet Int’l Travellers As They Stumble Off Long Flights To Melbourne
September 11, 2024 by Dave Haynes
Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when …
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Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform
September 10, 2024 by Dave Haynes
The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, …
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