OAAA’s Anna Bager Explains Why Digital OOH Is Seeing Such Rapid Growth
October 2, 2024 by Dave Haynes
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest …
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Largest LED Mesh Display In Southern Hemisphere Switched On In Melbourne
August 15, 2024 by Dave Haynes
This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street …
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Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter
August 8, 2024 by Dave Haynes
LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a …
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Here’s a Different, Clever Approach To Adding Digital To Mass Transit Stop Shelters
July 30, 2024 by Dave Haynes
Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are …
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Swiss OOH Media Companies Facing Existential Threat From Local Government Bans
July 30, 2024 by Dave Haynes
Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but …
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JCDecaux Having Strong 2024, With Revenue Up 14% Overall But DOOH Up 28%
July 29, 2024 by Dave Haynes
The largest outdoor advertising company on the planet is seemingly having a happy 2024, with JCDecaux’s half-year results showing group revenue up 14%, with …
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Chicago City Council Weighing Push To Allow Digital Billboards Along Famed Riverwalk
June 26, 2024 by Dave Haynes
A committee is set to meet today in Chicago to consider a push to relax restrictions that prevent digital billboards to be lit up …
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Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO
June 7, 2024 by Dave Haynes
Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …
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Big Roadside LED Ad Board Catches Fire In Malaysia, Briefly Trapping Maintenance Workers On Top Of Burning Screen
June 3, 2024 by Dave Haynes
A big LED ad board along a major roadway on the outskirts of Kuala Lumpur in Malaysia caught fire on Friday, trapping nine workers …
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Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors
May 21, 2024 by Dave Haynes
I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me …
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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others
May 17, 2024 by Dave Haynes
The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …
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Video: Series Of LED Light Strips Create Illusion Of Full Motion Video Ads In Subway Cars
May 14, 2024 by Dave Haynes
I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital …
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