Projects: Low-Rent Digital Signage At MSP

July 22, 2015 by Dave Haynes

My two-day micro-vacation is done and I am back in airports again – Minneapolis-St. Paul at the moment.

Spotted this at some men’s shop on the main retail concourse post-security: Two screens in the flanking entry windows, each showing the website, and not even in kiosk mode so all the header and footer crap, and mouse arrow, show.

Pretty much a total waste – particularly since all they need to is a few minutes of repackaging some of the website images as full screen images with calls to action to yank people in.