Gerba starts posting content tips

March 19, 2009 by Dave Haynes

I was unable to attend (long, stupid story) the content day at DSE, but heard there were good and bad things from the day – a particularly good note being the 60-minute lightning round session fellow blogger Bill Gerba did on content design.

It’s been a few weeks, but Bill has started writing a series of posts on his blog that reflect what he spoke about, and both his ideas and those on content experts. It’s good stuff and well worth a read.  

I love how he backs up his distaste for scrolling tickers with research on why they’re a bad idea. I’ve long railed against the things but my stance has not been backed up by anything more substantial than, “They suck.”