Rampant nonsense

February 7, 2006 by Dave Haynes

“______________ is the only digital signage offering on the market today capable of supporting large enterprises, and accommodating their growth in order to remain competitive …”

B.S.

It gets really tiring to read press releases with these sorts of assertions, this one from a well-known and established player in the industry. It’s nonsense, as there are several firms out there with enterprise-level or easily-scaled managed models.

I read this stuff all the time, about companies that are the first, the only, the most powerful … on and on. Yes, it’s just marketing spin, but in an industry working very hard to establish credibility, press releases built on utter B.S. only make target clients confused and highly skeptical of whatever they hear or read.