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Wobbly economy changing shopper habits … and network strategies?
MediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends,
Read More »To all those wringing their hands about face-tracking
From an Associated Press story: Researchers secretly tracked the locations of 100,000 people outside the United States through their cell phone use and concluded that most people rarely stray more than a few miles
Read More »South African operator reports big-time sales impacts across retail network
As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations.
Read More »POPAI adds blog with roster of contributors
POPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The difference here is two-fold … maybe. There is no particular
Read More »NSR drops a stink-bomb on industry
Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references some of the business failures starting to bubble up here
Read More »USPS puts its DS experience to paper
Margot Myers turns up to speak or sit on a panel at a lot of industry conferences for a couple of key reasons: she runs the US Postal Service’s DS program, and she has
Read More »Mobile ad CPMs well above those for DS marketplace
Mobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things
Read More »Accenture study looks at shift to ubiquitous media
Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital media world where content is somewhat ubiquitous. There’s a PDF
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