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Digital Signage Market Stats: Gerba Looks At The Actuals

Digital Signage Market Stats: Gerba Looks At The Actuals

Dave Haynes January 26, 2012 0

The very expensive reports that roll off the assembly line of research mills everyday – digital signage one day, bull semen the next – all highlight a BIG number that talks about the growth

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Out Of Home Leads US Media Spend Growth

Out Of Home Leads US Media Spend Growth

Dave Haynes January 19, 2012 0

Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the case, then it’s a good bucket to be in these

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Tying Digital OOH To Daily Deals

Tying Digital OOH To Daily Deals

Dave Haynes January 19, 2012 1

Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and year-in-review report with some interesting insights that would be useful

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Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers

Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers

Dave Haynes January 12, 2012 0

If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to a Dallas research report factory that has issued (take deep

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QR Codes Still A Mystery To Most, Even Those Who Do Scan

QR Codes Still A Mystery To Most, Even Those Who Do Scan

Dave Haynes January 5, 2012 0

Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As it turns out, only 1 in 5 people knew what

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Is 0.5% Engagement A Measure Of Success?

Is 0.5% Engagement A Measure Of Success?

Dave Haynes December 13, 2011 2

A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped

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Canada’s COMB releases new OOH planning toolset for agencies

Canada’s COMB releases new OOH planning toolset for agencies

Dave Haynes November 29, 2011 0

The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home media easier in this country. The new service, called COMBNavigator

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Smartphones are changing the in-store digital dynamic, and that’s OK

Smartphones are changing the in-store digital dynamic, and that’s OK

Dave Haynes November 2, 2011 0

We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail environments, and force some rethinking and reinvention of early in-store

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