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Digital Signage Market Stats: Gerba Looks At The Actuals
The very expensive reports that roll off the assembly line of research mills everyday – digital signage one day, bull semen the next – all highlight a BIG number that talks about the growth
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Out Of Home Leads US Media Spend Growth
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the case, then it’s a good bucket to be in these
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Tying Digital OOH To Daily Deals
Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and year-in-review report with some interesting insights that would be useful
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Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers
If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to a Dallas research report factory that has issued (take deep
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QR Codes Still A Mystery To Most, Even Those Who Do Scan
Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As it turns out, only 1 in 5 people knew what
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Is 0.5% Engagement A Measure Of Success?
A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped
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Canada’s COMB releases new OOH planning toolset for agencies
The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home media easier in this country. The new service, called COMBNavigator
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Smartphones are changing the in-store digital dynamic, and that’s OK
We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail environments, and force some rethinking and reinvention of early in-store
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