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OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes
Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with an astonishing amount of it allocated to travel. About 62%
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Research: In-Store Digital Drives Big Sales Increases In Hardware Stores
BrightSign CEO Jeff Hastings is in Lost Wages this week for the National Hardware Show and will be doing a conference session on boosting in-stores ales using digital screens. He’ll be armed with research
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Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests
The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last year. Based on information collected by Miller, Kaplan, Arase from
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Global Digital OOH Spend Growing at 19.2% Clip
PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market is expected to grow by almost 20% in 2012. The
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Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer
Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of 10 shoppers still buy items not on their list, says
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COMB Adds Data Tools For Canadian OOH Planners And Sellers
The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers of conventional out-of-home advertising media. Called the COMB Data Report,the
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Pharmacy Digital OOH Network Releases Nielsen Research
Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad recall levels are solid and a tangible cause and effect
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Follow The Money Dep’t: Global Ad Spend Up 7.3%
Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion actual spend was up everywhere … except Europe. Nielsen said
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