Digital OOH »
New content hub launched for Digital Out Of Home business
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of home media, and not about much or any of the
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DPAA beefs up board with three new members
The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. The board now has 10 members with the addition of:
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DPAA Media Summit agenda firmed up
The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like the looks of this event because precious little microphone time
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DPAA reports fast ad revenue growth in sector in first half of 2011
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the United States, based on sales figures coming in from members
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New ad serving technology raising privacy concerns
If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads on screens, you should read this piece in PC World
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Digital OOH In The Works For Astral Media
We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but I’m not sure it happens all that much. It helps,
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United Airlines’ media wing tunes ads to destination
I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of the situation at that gate. In other words, use the
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Touch me and tell me how you’d vote
The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but now a Dallas-Forth Worth company is promoting a new spin
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