Digital OOH »
CODACAN Media Summit Agenda Defies Logic
The CODACAN digital media summit is next Thursday in Toronto, and I have been weighing whether I have the time to tear downtown to sit in. The email I got this morning pretty much
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Digital OOH & Mobile Campaign Offers Domestic Abuse Problem-Solving
I’m not bowled over by the idea or execution, but this is still interesting. Via ScreenReach’s David Weinfeld, who spotted on Mashable … An interactive billboard at London’s Euston Station shows an idiot going ballistic
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OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes
Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with an astonishing amount of it allocated to travel. About 62%
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Inwindow Turns Subway Corridor Into Interactive Dog Park (w/video)
The guys at Inwindow Outdoor have used the big 64-foot wall of interactive windows in New York’s Columbus Circle subway station for another intriguing interactive digital campaign, this one for Beneful Brand Dogfood. It
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A Whole Nationwide Network Of 3D Screens in Travel Plazas???
Simple people like simple things, so a company that puts ad screens in highway travel plazas and calls itself Travel Plaza TV has a certain appeal to me. The approach, however, is another thing.
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Pepsi Global Campaign Has Digital OOH As Major Component
Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing and branding effort. The running stream of Pepsi-themed tweets, brand-created
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DOmedia, Ad Planning Giant Telmar Forge Alliance
I’ve no idea how meaningful this will be in activity, but if there is value in the company you keep then DOmedia just developed a very nice alliance with advertising planning giant Telmar Group
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Q&A With New Adcentricity CEO Doug Woolridge
I got wind of some sort of deal involving a company that started with a B and Adcentricity several weeks ago, but I waited until there were some actual details before writing anything up.
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