Digital OOH »
UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender
Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH street furniture campaign that started today for the charity Plan UK.
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More Evidence SeeSaw Is Done
I’ve not had any luck working contacts and verifying the rumored demise of SeeSaw Networks, but a website that no longer works was and is a pretty strong indicator. Now Linkedin has popped up
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Newad Takes Over Quebec Sports Bar Network
Montreal-based Newad is broadening its push beyond its core poster and print/online publishing businesses, taking over advertising sales on an existing digital screen network in Quebec sports bars. The company has announced “an exclusive
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AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations
From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because the advertisers have one or maybe a small handful of
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DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC
Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very successful one last fall in New York. The new event
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DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH
One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who control media dollars go crazy because the pitches for media
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Sightings: Citibank Time-Lapsed Video Wall At JFK
I can’t find a whole bunch of detail about the timing or status of this project, but it’s another example of effectively using the long runs of digital screens in a concourse at JFK’s
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MediaPost Digital OOH Forum Set For April 11
The annual MediaPost Digital Out-of-Home Forum and Awards has been fixed for April 11 in New York City. I’ve virtually attended the last two years via video stream but this year intend to be there bothering
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