Spotted: Royal Bank ATM With Flanking Ad Screen

October 5, 2012 by Dave Haynes

Saw this in my local Shopper’s Drug Mart (Canadian drug chain) while I was in buying feed for the caribou …

I’ve seen lots of attempts to put ad screens well above an ATM, and wondered how many people actually noticed them. This is the first time I have seen an ATM with a display unit built into ATM unit beside the actual banking screen. The way this set up in the store was all wrong (it was squeezed into a very tight little area), but that’s a store thing. It’s certainly more noticeable, and the content is the same sort of work I have seen running in RBC branches.

Took a quick shot before I got the “Sir, stop taking pictures of a bank machine” conversation.